Search Engine Visibility (2nd Edition)

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gateway pages  

goal of search engine optimization  

goals

       for web performance  

Google

       AdWords   2nd   3rd  

graphic images

       alternative text  

       search engines  

guaranteed placement   2nd  

guidelines

       for designing pages   2nd  

       for FAQS  

       for improving download times  

       for multiple listings of a single site  

       for optimizing

               PDFs   2nd  

       for system response times   2nd  

       for writing meta tags   2nd  

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