Designing A Data Warehouse: Supporting Customer Relationship Management

Front Matter

Table of Contents

About the Author

Designing a Data Warehouse: Supporting Customer Relationship Management

Chris Todman

Publisher: Prentice Hall PTR

ISBN: 0-13-089712-4, 360 pages

Today s next -generation data warehouses are being built with a clear goal; to maximize the power of Customer Relationship Management. To make CRM_focused data warehousing work, you need new techniques, and new methodologies.

In Designing A Data Warehouse , Dr. Chris Todman - one of the world s leading data warehousing consultants - delivers the first start-to-finish methodolgy for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more:

A new look at data warehouse conceptual models, logical models, and physical implementation;

Project management: deliverables, assumptions, risks, and team-building - including a full breakdown of work;

DW futures : temporal databases, OLAP SQL extensions, active decision support, integrating external and unstructured data, search agents , and more.