Designing A Data Warehouse: Supporting Customer Relationship Management

Appendix D. Customer Attributes

In this appendix we provide a comprehensive selection of customer attributes. There are five general classifications under which the attributes are listed:

1. Household and personal

2. Behavioral

3. Financial

4. Employment

5. Interests and hobbies

These attributes have been gathered from various sources over quite a long period and it is hoped that they will prove to be useful when deciding what information is to be held about customers.

In all, there are more than 750 individual attributes.