Just Enough CRM (Just Enough Series)
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Maintenance Cost Customizations vs. upgrades 2nd 3rd 4th Vendor policy 2nd Market analysts 2nd Marketing Encyclopedia 2nd Metrics Requirements Marketing automation Definition 2nd Requirements Resources Meetings Productive Vendor demos With tool vendors Metrics As success factor 2nd 3rd Babushka-style Categories Characteristics of good metrics Customer satisfaction 2nd Dangers of averages Dashboard Data availability 2nd Definition Delivery Distribution For intangibles Knowledge base productivity Knowledge base usage Lead-generation analysis Logging Marketing Operational Proxies Requirements Sales Sales pipeline Sales productivity Slice and dice Strategic Strategy Subscriptions Support Support case aging Support financials Support issue distribution Support productivity Telesales productivity Templates Top 10 support customers Why they matter Milestone Definition In integrator contract Signoff Using Monitoring tools Morale At kickoff workshop In failing projects Maintaining 2nd Multichannel Definition Support
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