Marketing Across Cultures (Culture for Business Series)

We work with all business implications of culture. These may be part of an organization's globalization process, external growth and integration strategies, corporate identity and corporate communications, international change management, or the worldwide "rollout" of building cross-cultural competencies.

We work with organizations through a highly customized and integrated approach including:

Consulting on Culture-for-Business Management

• Conduct cross-cultural due diligence

• Facilitate your vision and value to strengthen your corporate identity

• Surface cultural challenges and dilemmas which may be creating obstacles

• Systematically reconcile cultural differences in order to maximize the business value of cultural diversity

• Assist in creating a business climate of mutual respect and trust in order to link people from different cultures in productive and positive ways.

Global Leadership Development

• Create top-of-mind recognition of and respect for cross-cultural issues

• Develop culture-for-business competencies into competitive advantage

• Help leaders solve critical culture-for-business dilemmas

• Ascertain awareness of and respect for cross-cultural diversity

• Develop the ability to leverage global diversity.

Executive Coaching

• Cross-cultural executive coaching helps leaders and managers with wider perspectives, cultural sensitivity, and the ability to work with diversity in a productive and innovative way to achieve organizational goals.

• Cross-cultural coaching helps the individual or team assess its own strengths and challenges. It assists with positive changes in behavior and perception. It also helps individual integration without sacrificing diversity and integrity within the organization.

Employee Training and (Un)learning

• Raise awareness of how culture-for-business competencies can help improve the bottom line

• Build awareness and respect for cross-culture and diversity issues

• Provide support in "unlearning" negative cultural attitudes and stereotypes

• Develop the ability to value and work with diversity.

Amsterdam Office:

A.J. Ernststraat 595D

1082 LD Amsterdam

The Netherlands

Tel: +31 20 301 6666

Fax: +31 20 301 6555

Email: info @thtconsulting.com

USA Office:

14 Arrow Street, Suite 10

Cambridge, MA 02138-5106

USA

Tel: +1 617 876 5025

Fax: +1 617 876 5026