Marketing Across Cultures (Culture for Business Series)

C

C&A 56

Cadbury's 87 “8

Californian Forestry Association 85

Calvin Klein 104

Canada 244

Canon 78, 116

Carlsberg 86 “7

case studies

British supermarket 's misplaced marketing strategy 311 “12

future/past confusion 317 “19

German dairy products go sour in the Netherlands 314 “15

globalizing beer company 313 “14

importance of titles 315 “16

serving hot breakfasts to US passengers 309 “11

silent eater 316 “17

CBS MarketWatch 239

Censydiam 165

Chanel 203

Charles Schwab 258 “9

Chartered Institute of Marketing 4

China 63 “4, 78 “9, 91 “2, 98 “9, 112 “13, 121, 127 “8, 187

Christian Dior 53

Chung Yo 117

Cicourel, A.V. 133, 143

Clark, H.F. 21

Club Mediterranee (Club med) 64, 93

CMS Energy 68

Coase, R.H. 3

Coca-Cola 99, 172 “3, 178, 289

Common Threads 229

competence

cross-cultural 17

described 9

marketing 10

competition 27, 76, 281 “2

competitive advantage 8

Concorde 105, 107

consumers see customers/consumers

cooking 104 “5

corporate image 104

Coslab 58

cost-benefit analysis 297 “302

County Down clothing 101

Crozier, Michel 7

cultural difference 11, 40 “2

explicit/implicit 49

marketing dilemmas 47 “50

marketing techniques 48 “9

recognize 42 “3

reconciliation 43 “4

respect 43

culture 23

clash 8 “9

concept 7

definition 48

ideographic/nomothetic approaches 47 “50

importance 7 “8

layers 15

as meaning 48 “50

Culture Compass OnLine 248 “51

customers/consumers 5, 6, 27 “8

choice 27 “8

country orientations 112 “13

identification 247 “8

as king 111 “12

loyalty 29, 66

mentoring 259

personal service 256

self-sacrificing 66 “7

service 80 “1, 89, 124 “5

variety/diversity 240 “1