Marketing Across Cultures (Culture for Business Series)

D

Daewoo 126, 166

Danone 110

Darke, Peter 83

Davis, Pine, 246

Dell Computer 243

background 245

core business 245 “6

direct selling model 256 “7, 261 “2

importance of Internet 271, 273

Premier Pages 272 “5

reconciliation model 268, 271 “2

reconciliation tactics 252, 257, 261 “6

salesforce 262 “6

suppliers/ partners 268 “9, 272, 274 “5

Dell, Michael 256, 261, 268, 271

demographics 30 “3

beliefs/values 30

migrations 30, 31 “3

structural changes 30 “1

Design-Function-Deployment (DFD) 294

deviance feedback 112 “13

DiCaprio, Leonardo 101

diffuse see specific-diffuse

dilemma theory

accumulating /interpreting evidence 323 “4

data mining 326 “33

final questionnaire designs 324 “6

future work/extending analysis 333 “4, 333 “4759

limitations of current database 333

qualitative interview data 326

sampling 324

dilemmas 24, 186 “7

adequateness for 17

clustering 15 “18

cultural context 18

definition 308

dimensions

achievement-ascription 51, 97 “107

individualism -communitarianism 50, 62 “72

internal-external control 51, 107 “19

neutral-affective 51, 83 “94

sequential-synchronic 51, 119 “29

specific-diffuse 50, 72 “83

universalism-particularism 50, 51 “62

e-marketing 240 “76

etymology 10

expressing 305

formulating 308 “9

franchising 187 “204

globalization 19 “21

reconciling 12, 23

thinking in 12

abandoning your standpoint 13

compromise 13

ignoring the others 12 “13

reconcile 13 “14

valid/reliable 138

variety of 11

what is not 308

work/organizations 22

Dior 203

distribution

franchising 183 “4

Internet 236, 238

public regulation 65 “6

systems 67 “9

Diwali festival 57

DKNY (Donna Karan New York) 204

Doherty, A.-M. 194 “5

Domino's Pizza 282 “3

Dong, L. 173

Donna Karan 201, 204

Drucker, Peter 5 “6