Marketing Across Cultures (Culture for Business Series)

F

face-to-face business 257 “66

fashion 53 “4, 179, 198 “200, 244

exclusive/broad dilemma 198 “204

extension strategy 202 “3

international development

diffusion ranges 201 “2

flagship stores 201

wholesale/diffusion mix 201

wholesaling 200

fast food restaurants 186, 187 “94

FCUK (French Connection UK) 204

Fernie, J. 200

financial services 101, 168, 169, 257, 258 “60, 266

Flikkema, L. 242

food 67 “8, 114 “15

Ford, Harrison 101

Ford, Henry 246

Ford Motor Company 273

Forrester Research 244, 260

Foster, Jodie 101

France 53 “4, 64, 76, 77, 105 “7, 110, 113 “14, 142, 187, 242, 247, 251 “2

franchising

dilemmas 186 “7

control vs independent brand image 194 “8

exclusivity vs broad brand diffusion 198 “204

global vs local brand image 187 “94

as distribution channel 183 “4

hybrid subfranchising 197 “8

political risks 185 “6

start-up costs 184 “5

free market 3 “4

Friedman, T. 188