Marketing Across Cultures (Culture for Business Series)

G

General Motors 141

Germany 54, 60 “1, 64 “6, 76, 90, 91, 114, 122, 142, 247, 252

Giant 58

global-local dilemma 59 “62

franchising 187 “9

reconciling 189 “94

Internet 240 “53

globalization 27, 163

growth 36

motives

economies of scale 36 “7

economies of scope/new markets 37

global convergence 37

lower per unit costs 37

lower transaction costs 37

reputation of countries 37 “8

readiness 38

competitiveness 40

external focus 39

knowledge management 39

motivational energy 39

organizational design 39

performance measurement 39

strategic vision 39

strategy development 39

use of GRA 36 “40

Globalization Readiness Assessment (GRA) tool 36 “40

Goldberg, M. 171

Goldman Sachs 284

Google 247

Great Wall brand name 99

Gucci 104, 202

Guinness 87, 172

Guthrie, G.M. 151