Marketing Across Cultures (Culture for Business Series)

I

IBM 104, 128

ideographic approach 47, 48, 147, 153

IKEA 57

incomes 28

individual-communitarian 50

advertisements/commercials 63 “4

celebrating the family 64

comparative 65

German TV 64 “5

alone means no friends 70

commitment 68

communitarian yoghurt 67 “8

definitions 62 “3

distribution

public regulation 65 “6

systems 68 “9

family

life/values 69 “70

restaurants 69

marketing to individualists 71 “2

self-sacrificing consumers 66 “7

shareholder sovereignty 70

uneconomic levels of service 66

Inland Revenue (UK) 243 “4

Intel 284

internal-external control 50, 107

art of refinement 115 “16

buying the latest thing 117

consumer orientation 112 “13

copying to innovation/improvement 117 “18

country comparisons 109 “12

definitions 107 “8

focus on quality 114

hard sell vs meetings of the mind 113 “14

loyalty cards 119

marketing strategy 114 “15

modest approach 116 “17

technology push/market pull 108 “9

trendy /unconventional 116

international trade 28 “9

Internet 20

advertising 239

benefits/complexity 234

business ecosystem 233

new interactionist model 235 “9

competition/cooperation between business units 236 “7

consumers

attitudes, motivators, needs 242

convenience/last minute 240

die-hards 240 “1

ethical 240

experimenters 240

homogeneity 242

social shoppers 241

value shoppers 240

country-specific /individual learning 253

dilemmas 237 “8

interactionist model 235 “9, 247 “53

mass customization 245 “6

monitoring/controlling 243 “5

new distribution channel 236, 238

opportunity/challenge 236

Premier Pages 271 “6

pricing strategies 238

spam 253 “4

supplier vendor customer chain 271

supply chain management 238

two-way communication 238

US-centric 242 “3

viral marketing 254 “6

vs face-to-face selling 257 “71

see also e-marketing

Ireland 55, 87, 90, 99 “100, 114 “15

Irish Pub Company 115