Marketing Across Cultures (Culture for Business Series)

N

network societies 78 “80

neutral-affective 50, 83 “5

creating overall feeling tone 89

endorsements by authorities 91 “2

friendly service 89

humor 86 “7

jingles 85 “6

offensive advertising 90

pop songs/ artists 87 “8

presentation styles 88 “9

reconciling 92 “4

sales promotion 90

verbalizing emotions 91

Nicole Farhi 201

A C Nielsen 240

Nike 102

nomothetic approach 47, 48, 147, 153

Nostradamus 27