Marketing Across Cultures (Culture for Business Series)

S

Saker, R. 227

Sakura Bank 101

sales 72 “3

hard vs meeting of mind 113 “14

presentation styles 88 “9

product promotion 90

role of representative 74

salesforce

education/training 262 “3

Internet use 263 “4

rewards 263

tacit/explicit knowledge management 264 “6

soft selling 74 “5

techniques 5

Samsung 101, 104

Sapir, E. 147

Second Cybernetic Revolution 113

seminars 78 “9

senior-junior relationships 103 “4

senpai-koohai 103 “4

sequential-synchronic time 50, 119 “20

24-hou economy 126 “7

birth, growth, maturity of products 122

definitions 120 “1

fast/slow 123 “4

history/advertising link 127 “8

multi-tasking/multi-interests 125 “6

reconciling 128 “9

relationships/speed 124 “5

short-termism 121 “2

time to market 122 “3

seven dimensions model 16 “17

Shaolin Cola 99

shareholders 70

Shell Oil 273

shoe industry 117 “18

shopping 55 “6, 127, 176

short-termism 121 “2

Siera, Gaby 222 “3

Singapore 57 “8, 68, 78 “80, 116, 122, 126 “7

Singapore Airlines 80 “1

Sizzler 69

Smirnoff vodka 75 “6

Smith Barney 239

Smith-DeBruin, Michelle 100

Smythe, John 310

Snowden, D. 265

Soehl, R. 21

Solomon, M. 163, 164

Sony 104, 115, 286

South Africa 222 “3, 224 “5

specific-diffuse 50, 72 “3

advertising

appealing to general public 78

diffuse customers 79

fantasy 76 “7

high-context 77

business and pleasure 78 “9

developing/implementing strategies 77

escalating reciprocity 76

extra services 81

implicit better than explicit 75 “6

network societies 79 “80

new technology 81 “3

not what was said but way it was said 73 “4

role of sales representative 74

soft selling 74 “5

ultimate service concept 80 “1

sports sponsorship 100

Starbuck's 168, 169

Steffens, John 260

Stella Artois 170

strategic marketing 4, 279

changing 280

cost-benefit analysis 297 “302

definition 279

dilemmas 280

inside-out vs outside-in 285 “9

lateral tension between different alternative activities 289 “97

top-down vs bottom-up 281 “5

key areas of concern 279 “80

Strauss, J. 238

supply chain management 238

synchronic see sequential-synchronic time

3M 284

24- hour economy 126 “7