Marketing Across Cultures (Culture for Business Series)

T

Taiwan 58 “60, 69 “70, 88, 117 “18, 124, 127

Target 267

technology 27, 79 “80, 81 “3, 285

television 64 “5

TGI Friday's 69

TGV syndrome 105 “7

time to break even 122

time to market 122 “3

Toyota 166

Toys 'R' Us 267

Trabant car 5

TradeNet 79 “80

transcreation 217, 224 “9

translation 146 “8

Trompenaars, Fons 111, 243

Trompenaars Hampden-Turner (THT) 7, 10, 21, 108, 109, 121, 142, 150, 158, 168, 184, 248 “51, 253, 279, 286

Trout, Jack 281, 285

TT 220