Marketing Across Cultures (Culture for Business Series)

V

V-Star fashion 198 “200, 204

validity

construct 139 “40

concepts 140

emic/etic 147 “8

function 140

language 144 “6

measurement 140, 142 “4

translation 146 “7

content 148 “9

cross-cultural 138 “49

Vallows, George 198 “200

value-chain 235

values 165, 167

Versace 201

Victor Company 115

viral marketing 254 “5

Volkswagen 116 “17, 166, 170-1, 284

Volvo 109, 113, 169 “70