Game Testing All in One (Game Development Series)
Game Proposal ("Pitch Doc")
This is the one - or two-page executive summary of the game that you give to prospective publishers during your pitch meeting. Ideally, it would be accompanied by a playable prototype of the game, as well as a more complete concept doc (see next section).
The game proposal document should have the following sections:
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High Concept. The one - or two- sentence statement of the experience you're trying to create.
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Genre. A single sentence that places the game within a genre or a hybrid of genres.
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Gameplay. A paragraph that describes what kinds of actions the player can perform during the game.
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Features. A list of the major features that set this game apart, including anything from technical advancements to artistic style.
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Setting. A paragraph about what makes the game world and its occupants unique and interesting.
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Story. If the game has a story, summarize it here in a paragraph.
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Target Audience. A single sentence that describes the demographic you're trying to reach.
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Hardware Platforms. A list of devices your game can be played on.
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Estimated Schedule and Budget. Your estimate of how long the game will take to develop and how much it will cost.
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Competitive Analysis. A list of existing and planned games that will compete with yours.
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Team. Names and credentials of the design, tech, and art leads. Also, list the games the organization has shipped.
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Summary. A restatement of why this will be a great game, and why your team is the one to develop it.