Translating Strategy into Shareholder Value: A Company-Wide Approach to Value Creation

Raymond J. Trotta

American Management Association

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Library of Congress Cataloging-in-Publication Data

Trotta, Raymond J.Translating strategy into shareholder value : a company-wideapproach to value creation / Raymond J. Trotta.p. cm.Includes bibliographical references and index.

1. Corporations—Valuation. 2. Corporations—Finance.3. Value. I. Title.HG4028.V3T76 2003658.15—dc21

2003005479

Copyright 2003 Raymond J. Trotta.

All rights reserved.

This publication may not be reproduced,stored in a retrieval system,or transmitted in whole or in part,in any form or by any means, electronic,mechanical, photocopying, recording, or otherwise,without the prior written permission of AMACOM,a division of American Management Association,1601 Broadway, New York, NY 10019.

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To my parents for their dedication and resolveTo Sherry Trotta, my wife, for her motivation andsupport throughout this effort.To Father Sabas Kilian, deceased professor ofFordham University, whose inspiration drove theactuation of our ideas.