Translating Strategy into Shareholder Value: A Company-Wide Approach to Value Creation

Realistically, what would the ROA change be? It would be a combination of both a decrease in the cash flow margin and asset turnover. If the impacts we described above were combined, the result would look something like Exhibit 7-6.

Exhibit 7-6: Effect of a decrease in both cash flow margin and asset turnover on return on assets.

Cash Flow Margin

Asset Turnover

=

Adjusted ROA

Your Company

12%

4

=

48%

Combined Companies

10%

3.5

=

35%

The result is a decline of 13 percent in ROA. Drops in ROA are a normal short-run occurrence in M&A activity.

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