Translating Strategy into Shareholder Value: A Company-Wide Approach to Value Creation

Benefits are derived from monetizing the value propositions we discussed in Chapter 1. The three value propositions are:

  1. Revenue increase/maintenance (RIM)

  2. Competitive repositioning

  3. Efficiency

Examples of how benefits can be identified are in Exhibit 10-1.

Exhibit 10-1: How benefits can be identified.

SA

Value Proposition

Benefit Stream

M&A

Revenue Increase

Projected revenue from acquisition

Technology

Revenue Maintenance

Revenue lost to competitors if SA not implemented

Technology

Competitive repositioning (Increase in market share)

Increase in market share and subsequent lift in revenue from implementation of point-of-sale technology

Reengineering

Efficiency

Cost savings from elimination of activities

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