Fundamentals of Performance Technology: A Guide to Improving People, Process, and Performance

A field such as performance technology is based on three factors: theory, intellectual technique, and practical application (AECT, 1977; Seels & Richey, 1994). Theory provides a framework and set of principles based on research, which systematically explains phenomena. Intellectual technique describes methods for solving problems using analysis, restructuring, and creating solutions. Practical application describes the unique methods practitioners use to approach work, such as performance improvement. The Association for Educational Communications and Technology (AECT, 1977) defines a profession as having all of the three characteristics of a field, plus training and certification; standards and ethics; self-acknowledgment as a unique, concerned profession; strong association and communication among members enabling the association to vigorously enforce practices, standards, and ethics; leadership, and relationships to other professions operating in the field (p. 22 “24). Silber, one of the authors of the 1977 AECT "Characteristics of a Profession" (title page and p. 19), noted that the CPT certification program enabled performance technology to become a true profession by addressing all three characteristics. "ISPI has taken a giant step forward with its Certified Performance Technologist Program. In one fell swoop, it has addressed all three of the criteria. It has said, 'Yes we are a unique profession ..."'(Silber, 2002).