Extreme Programming for Web Projects
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| The 11 Immutable Laws of Internet Branding , by Al Ries and Laura Ries, HarperBusiness, 2000. Short and easy to read, this book is a slap in the face to traditional wisdom about what the Internet means to companies. Every step of the XP process is aimed at delivering business value. No strategist should tell a client what to do with her site without pondering this book for a while. |
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