A Business and Its Beliefs .The Ideas That Helped Build IBM

A Business and Its Beliefs: The Ideas That Helped Build IBM
by Thomas J. Watson, Jr. ISBN:0071418598
McGraw-Hill 2003 (110 pages)

This new edition reintroduces the author's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM is also highlighted.

Table of Contents
A Business and Its Beliefs—The Ideas That Helped Build IBM
Part I - The Heritage and the Challenge
Chapter 1 - Bringing Out the Best
Chapter 2 - Helping Men Grow
Chapter 3 - Service and Superiority
Chapter 4 - The New Environment
Chapter 5 - What Growth and Change have Taught Us
Part II - The Broader Purpose
Chapter 6 - Changing Expectations
Chapter 7 - New Problems, New Approaches

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