Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition

Let's review everything you've learned so far: Start with the Framework Form, do your Brainstorming and Clustering, and sequence them into a logical path with a specific Flow Structure.

All of these steps can be further distilled into what I call the Four Critical Questions:

1. What is your Point B?

2. Who is your audience and what is their WIIFY?

3. What are your Roman columns ?

4. Why have you put the Roman columns in a particular order? In other words, which Flow Structure have you chosen ?

I begin every single program or seminar with every single one of my clients with these four questions. My advice to you, as it is to those clients , is to pose and answer each of these questions to every presentation you ever give from this moment on.

Your audiences will be grateful and you will reap the rewards.