Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition

  1. "This is important to you because " (The presenter fills in the blank.)

  2. "What does this mean to you?" (The presenter explains.)

  3. "Why am I telling you this?" (The presenter explains.)

  4. "Who cares?" ("You should care, because ")

  5. "So what?" ("Here's what ")

  6. "And ?" ("Here's the WIIFY ")

Related

Категории