Quick! Show Me Your Value

Introduction

Figure I-1: The flywheel of the financial value process.

Chapter 2: Decoding Value

Figure 2-1: The financial value chain.

Figure 2-2: A sample financial value chain.

Chapter 3: An Overview of What an Organization Will Value

Figure 3-1: The financial imperatives and their measures.

Chapter 4: Profit

Figure 4-1: A sample income statement for ABC MediCompany.

Figure 4-2: Sample revenue and profit line chart.

Figure 4-3: Revenue measures and a sample financial value chain.

Figure 4-4: Cost of goods sold measures and a sample financial value chain.

Figure 4-5: Other sales-driven expense measures and a sample financial value chain.

Figure 4-6: Operating earnings measures and sample financial value chain.

Chapter 5: Position

Figure 5-1: Sample balance sheet.

Figure 5-2: Sample balance sheet chart.

Figure 5-3: Sample operating ratios.

Figure 5-4: Year-to-year asset comparison.

Figure 5-5: Sample financial ratios.

Figure 5-6: Asset measure and sample financial value chain.

Figure 5-7: Liability measures and sample financial value chain.

Chapter 6: Cash

Figure 6-1: ABC MediCompanys cash flow statement.

Figure 6-2: Normal (left) and reversed cash flow (right) statements.

Figure 6-3: Income statement and cash flow statement connection.

Figure 6-4: Movement of cash and assets.

Figure 6-5: Balance sheet assets and cash flow connection.

Figure 6-6: Movement of cash, liabilities, and owners equity.

Figure 6-7: Balance sheet liabilities, owners equity, and cash flow connection.

Figure 6-8: Comparing cash.

Figure 6-9: Cash flow statement graph.

Figure 6-10: Sample cash financial value chain.

Chapter 8: What Have You Done for Me Lately?

Figure 8-1: Unknown, conscious, and unconscious expectations.

Figure 8-2: Unmanaged and continuously managed value perceptions.

Chapter 9: The Financial Imperatives Scorecard

Figure 9-1: Layout of the financial imperatives scorecard. You may go to the companion Website (www.astd.org/astd/ publications ) to download a PowerPoint file for this scorecard.

Figure 9-2: Marcellas completed financial imperatives scorecard.

Figure 9-3: Marcellas financial value chains.

Chapter 10: Value and the Levels of Evaluation

Figure 10-1: Aligning value and levels of evaluation.

Figure 10-2: Value and Senior management expectations.

Chapter 11: Building Your Context Plan

Figure 11-1: Example of a fiscal year.

Figure 11-2: The fiscal lifecycle.

Figure 11-3: Marcellas quarterly context plan (step 9).

Chapter 12: Your Communication Base: Value Themes

Figure 12-1: Building your value communication.

Figure 12-2: A sample financial value chain.

Figure 12-3: Marcellas financial value chains.

Figure 12-4: Format for financial value themes.

Figure 12-5: Marcellas financial value themes.

Chapter 13: Creating Financial Value Statements

Figure 13-1: Three segment layout.

Figure 13-2: Your goal layout.

Figure 13-3: Marcellas sample value statements.

Figure 13-4: Marcellas completed financial imperatives scorecard.

Chapter 14: Putting It All Together

Figure 14-1: The flywheel of the financial value process.