Quick! Show Me Your Value
Let ‚ s Review:
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Communicating value depends on a command of financial terms and a clear, concise structure that summarizes the most important points in 30 seconds or less.
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The terms used to communicate value must correspond to the measures that the audience pays attention to every day.
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A seat at the table will only be gained if the WLP professional acquires the ability to think like a general manager or salesperson, to think strategically and not tactically, to understand financial statements, and to sell.
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Financially based communication has been shown to significantly increase persuasiveness, sales, and job search success.
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Understanding how much their performance improvements have improved the bottom line can be just as important to participants as it is to their executives.
In the next chapter, you ‚ ll uncover one of the most important keys to communicating comfortably and confidently with numbers. That key unlocks the secret code behind the numbers and measures that make up value.