Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)

Shari Thurow

0-7357-1256-5

Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors , and helping them find what they are searching for via the major search engines, directories, and industry- related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.