Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)

GEICO Direct

‚   ‚   ‚   ‚  ad on MSN, as example of good copywriting ‚  

generic keywords. ‚   [See keywords, generic]

GO TOAST (bid management services provider

‚   ‚   ‚   ‚  BidManager product, summary of benefits provided by ‚   2nd ‚   3rd ‚  

GO TOAST (bid management services provider) ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚   8th ‚  

‚   ‚   ‚   ‚  cost-per-acquisition (CPA) goals, as used by

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as boosting cost-effectiveness of ‚   2nd ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  buying keywords, based on ‚   2nd ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  programs, as based on ‚   2nd ‚  

‚   ‚   ‚   ‚  sample report, illustration of ‚   2nd ‚  

GoClick ‚   2nd ‚  

Good Keywords (keyword tool) ‚   2nd ‚  

Google ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚   8th ‚  

‚   ‚   ‚   ‚  ad-serving technology of

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  combination of generic terms with trademarks, as problematic ‚   2nd ‚   3rd ‚   4th ‚  

‚   ‚   ‚   ‚  advertisers on, as automatically part of contextual advertising program ‚  

‚   ‚   ‚   ‚  advertisers, as prevented from using "eBay" as keyword ‚   2nd ‚  

‚   ‚   ‚   ‚  Aero Products International listings, as ranked poorly on ‚   2nd ‚  

‚   ‚   ‚   ‚  as able to index dynamic web pages with single parameters ‚  

‚   ‚   ‚   ‚  as named in French trademark infringement lawsuits ‚   2nd ‚  

‚   ‚   ‚   ‚  as Pay-Per-Placement (PPP) search engine

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  testing advertising campaigns on ‚   2nd ‚   3rd ‚   4th ‚  

‚   ‚   ‚   ‚  click monitoring by, to protect against fraud ‚  

‚   ‚   ‚   ‚  cost-per-click (CPC) rate ‚   2nd ‚  

‚   ‚   ‚   ‚  dynamic web pages, as handled by ‚   2nd ‚  

‚   ‚   ‚   ‚  editorial guidelines of

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  exclamation points, as allowed ‚   2nd ‚  

‚   ‚   ‚   ‚  free Add URL form, as offered by ‚   2nd ‚   3rd ‚   4th ‚  

‚   ‚   ‚   ‚  free conversion tracking, as offered by ‚   2nd ‚  

‚   ‚   ‚   ‚  Froogle (comparison shopping engine) ‚   2nd ‚  

‚   ‚   ‚   ‚  National Gardening Association, as top organic listing on, for keyword " gardening " ‚   2nd ‚   3rd ‚  

‚   ‚   ‚   ‚  paid listings (Sponsored Links) ‚   2nd ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as appearing quickly online ‚   2nd ‚   3rd ‚   4th ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as included in AOL search results ‚   2nd ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  as unlimited for each keyword ‚   2nd ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  Interest Bars in, as indicators of ad popularity ‚   2nd ‚   3rd ‚  

‚   ‚   ‚   ‚  search results, as generated by its own database ‚   2nd ‚  

‚   ‚   ‚   ‚  toolbar, as showing web site link popularity ‚   2nd ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  PageRank feature ‚   2nd ‚  

‚   ‚   ‚   ‚  Webmaster Guidelines of

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  warnings against use of unauthorized computer programs by ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  warnings against use ofunauthorized computer programs by ‚  

Google AdSense program (contextual advertising program) ‚   2nd ‚   3rd ‚   4th ‚  

‚   ‚   ‚   ‚  Google advertisers, as automatically part of ‚  

‚   ‚   ‚   ‚  PetPlace.com, as participant ‚   2nd ‚  

Google AdWords (paid listing program) ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚  

‚   ‚   ‚   ‚  contextual advertising of listings, on partner sites ‚   2nd ‚   3rd ‚  

‚   ‚   ‚   ‚  Interest Bars, as indicators of ad popularity ‚   2nd ‚   3rd ‚  

‚   ‚   ‚   ‚  keyword purchasing program of National Gardening Association, as better buy than ‚   2nd ‚  

‚   ‚   ‚   ‚  listings on, as appearing on AOL ‚   2nd ‚  

‚   ‚   ‚   ‚   positions of advertisers, as determined by payment and click-through rate ‚   2nd ‚  

‚   ‚   ‚   ‚  regional targeting, as launched by ‚  

‚   ‚   ‚   ‚  rewards for high click-through rates, as deterring click fraud ‚   2nd ‚  

‚   ‚   ‚   ‚  trademark policy, inconsistent enforcement of ‚   2nd ‚  

Google AdWords Keyword Suggestion

‚   ‚   ‚   ‚  how it works ‚   2nd ‚  

‚   ‚   ‚   ‚   related keyword phrases ("broad match"), as problematic ‚   2nd ‚  

‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  sample of ‚   2nd ‚  

‚   ‚   ‚   ‚  related keyword phrases ("broad match"),as problematic ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  

Google France, as named in trademark infringement lawsuits ‚   2nd ‚  

Grantastic Designs (Internet marketing agency)

‚   ‚   ‚   ‚  as specializing in search engine marketing ‚   2nd ‚  

graphics

‚   ‚   ‚   ‚  alternative text (alt tag copy) in, as aiding in search engine optimization ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  

‚   ‚   ‚   ‚  use of, as impediment to search engines ‚   2nd ‚  

guidelines

‚   ‚   ‚   ‚  for improving download times ‚