Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
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| Do you want a one-stop shop for your marketing and selling needs? You might already be using an e-commerce system that offers, or will soon, Internet marketing features that include an ad-tracking component. It's a convenient solution for entrepreneurs looking to manage and promote an online store. 1ShoppingCart.com (Figure 16.1) and Yahoo! Small Business Merchant Solutions (Figure 16.2) are examples of e-commerce solutions geared for growing companies. These screen captures show which package level includes the ad-tracking feature (visit their web sites for complete program information). Figure 16.1. 1ShoppingCart.com's e-commerce solutions start at $19.99 per month. An ad-tracking feature is offered at the level one option.
Figure 16.2. Yahoo!'s e-commerce solutions start at $39.95 per month. A trackable links feature is offered at the level two option; it's for revenue-sharing programs but could be used to track ad campaigns . A discount on an optional ad performance tracking service is also offered.
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