The Seven Keys to Managing Strategic Accounts

Getting-started actions, 183–186

GfK Custom Research Incorporated (CRI)

customers, decrease, 71–78

gatekeepers, 74

Malcolm Baldrige National Quality Award, winner, 71

margins, increase, 71–78

questions, 74–75

relationships, 72

revenue, increase, 71–78

success, 71–78

Giant magnetic resistive (GMR) recording heads, 127

product-yield loss, 127

Global Account Program, support. See Marriott International

GMR (giant magnetic resistive) recording heads, 127