How to Negotiate Effectively (Creating Success)

Helps you to avoid arguments.

Helps you to avoid talking too much.

Enables you to help the other party recognise what they want, then you can help them decide how to get it.

Helps crystallise the other party's thinking. The idea then becomes their idea.

Helps you find the most vulnerable point with which to close the sale - the key issue.

Gives the other party a feeling of importance. When you show you respect their opinion, they are more likely to respect yours.