Sams Teach Yourself HTML and CSS in 24 Hours (7th Edition)
| If you want people to find your pages, you absolutely must submit a request to each of the major search sites to index your pages. Each of these sites has a form for you to fill out with the address, a brief description of the site, and in some cases a category or list of keywords with which your listing should be associated. These forms are easy to fill out; you can easily do all of them in an hour with time left over to list yourself at one or two specialized directories you might have found as well. (How do you find the specialized directories? Through the major search sites, of course!) Even though listing with the major search engines is easy and quick, it can be a bit confusing: Each of them uses different terminology to identify where you should click to register your pages. Table 23.1 may save you some frustration; it includes the address of each major search engine, along with the exact wording of the link you should click to register.
URL stands for Uniform Resource Locator, which is just a fancy name for the address of a web page.
Wait! Before you rush off this minute to submit your listing requests, read the rest of this hour. Otherwise, you'll have a very serious problem, and you will have already lost your best opportunity to solve it. To see what I mean, imagine this scenario: You publish a page selling automatic cockroach flatteners. I have a roach problem, and I'm allergic to bug spray. I open my laptop, brush the roaches off the keyboard, log on to my favorite search site, and enter cockroach as a search term. The search engine promptly presents me with a list of the first 10 out of 10,254 Internet pages containing the word cockroach. You have submitted your listing request, so you know that your page is somewhere on that list. Did I mention that I'm rich? And did I mention that two roaches are mating on my foot? You even offer same-day delivery in my area. Do you want your page to be number 3 on the list, or number 8,542? Okay, now you understand the problem. Just getting listed in a search engine isn't enoughyou need to work your way up the rankings. |
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