Information Technology Security. Advice from Experts

Each new or changed dynamic will have an associated reward. The reward can include:

• Anticipated revenue or sales total

• Reduction in anticipated losses

• Synergy savings

• Operating savings or cost avoidance

• Avoidance of costs due to loss of reputation

• Ability to continue with existing business practices where external circumstances may have changed

Consider both the reward description and the potential value of the reward.