Ethics in Public Relations: A Guide to Best Practice (PR in Practice)

C

Canadian Breast Cancer Foundation 122

Canadian Broadcasting

Corporation, PR 15

Canadian Public Relations Society

Code of Ethics 62, 94

Code of Professional Standards 17, 18

cause- related marketing 120, 121

Center for the Study of Ethics in the Professions 67

cheating 19

students 19-20 see also dishonesty

client/consumer relations 161

codes of conduct, moonlighting 93-94

codes of ethics 59, 67-75, 145

arguments against need for 69

Canada 62, 94

as contracts 68

creating personal code 74-75

development, employee participation 161

global 70-71

journalists 101

minimum standards or ideals? 68-69

professional 61-62

relying on personal code 71-73

using personal values 73-74

Cohen, R 129-30

Cohn, R, The Good, the Bad and the Difference: How to Tell Right from Wrong in Everyday Situations 169

community relations 161

tools and tactics 120-21

competence

check list 65

ethical responsibility 63-64

meaning of 62-63

and morality 61-65

confidential information, using 83-84

confidentiality 21, 23

personal relationships and ethical principles 82

conflicting rights 33-34

in public relations 34-35

conflicts of interest

accepting benefits 83

avoiding 84-85

definition 78

government positions 83

moonlighting 84, 92-93

past-employee 84

personal relationships 77-85

trust 83

self-dealing 83

using confidential information 83-84

using employer's property for personal benefit 83

consent , engineering 106-07

consideration for others 58

corporate ethics, compared with public relation ethics 158

corporate social responsibility 157

definition 160

curriculum vitae see r sum