Ethics in Public Relations: A Guide to Best Practice (PR in Practice)

D

dating contract 84

decision-making process of PR 141-42

evaluation phase 142

implementation phase 142

planning phase 142

research phase 142

decisions 137-56

ethical decision-making 142-44

evaluation phase 144

hypothetical version of final phase 144

implementation phase 144

model 152

percolation approach 149

planning phase 143-44

Potter Box 144-47

research phase 142-43

using PR pillars 142

ethical dilemmas 140-41

acute rationalization 140

ethically defensible decision

description 139

patron decision 139

precedent decision 139

principled decision 139

gender issues 153-55

testing 149-52

dilemma 138, 140-41

Dingwall, J 108-09

dishonesty 20 see also cheating

doublespeak 113

Drucker, P, Management Challenges for the 21st Century 151-52