Ethics in Public Relations: A Guide to Best Practice (PR in Practice)

P-Q

partial disclosure 21

past-employee, conflicts of interest 84

patron decision 139

percolation approach to ethical decision-making 149

personal belief in cause 106-07, 108, 110-11

personal code 71-73

creating 75

personal relationships

conflicts of interest 77-85

trust 83

and ethical principles 82

confidentiality 82

professional harm 82

truth 82

personal values 145

persuasion 105-18

by lobby 115-17

compared with propaganda 107

ethical 107-08

front groups 116-17

philanthropy, strategic 120, 121

Pittman, N 73-74

plagiarism 129-33

defining 130-31

Potter Box 143, 144-47

use 144-47

analysis of values 145-46

application of principles 146, 148

delineation of loyalties 146, 148

problem definition 144

Potter, R 143, 144

power of public relations 6

PR 15

PR Canada 108

PR pillars 21-23

PR Watch 6-7, 115-17

precedent decision 139

principle of behaviour 21-23

principled decision 139

principles, application of 146, 148

problem definition 144

professional codes of ethics 61-62

professional harm, personal relationships and ethical principles 82

professionalism

aspiring to 11-12

meaning of 10-11

professionalism quotient , measuring 12-13

propaganda, compared with persuasion 107

Public Interest Disclosure Act 1988 (UK) 90

public relation ethics, compared with corporate ethics 158

public relations function, role as social conscience of organization 8

Public Relations Society of America

code of ethics 62

Code of Ethics Case Study Series 72

Statement of Professional Values 145