Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
S
San Francisco Chronicle 122
Seib, P and Fitzpatrick, K, Public Relations Ethics 171
self-dealing 83
Shiller, E 100
situational ethics 40-41, 42
social marketing 121
social responsibility 157
meaning of 159-60
public relations role 160-62
see also corporate social responsibility
spin doctors 99
Stauber, J 7
see also Rampton, S and Stauber, J
strategic philanthropy, use of term 121
strategic philanthropy programmes 120
students, cheating 19-20
Susan G Komen Foundation 122