Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site (2nd Edition)
Index[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z] Hammer, Michael 2nd handheld devices as affecting searches 2nd as factors in personalization 2nd Hartford Insurance, Web page of organic search rankings of, checking 2nd 3rd 4th use of search operator, to find appropriate landing page 2nd 3rd "hate" Web sites. negative Web sites 2nd headings and emphasized text, as factors in search ranking 2nd 3rd 4th 5th 6th 7th 8th Hewlett-Packard "Adaptive Computing" marketing campaign of High Rankings Advisor (Web site) 2nd "hits," as early way of measuring Web site traffic 2nd as later meaningless 2nd problem of AOL, in identifying 2nd "single-pixel tracking" system, as replacing 2nd Honda 2nd HotBot (metasearch engine) 2nd HTML (Hypertext Markup Language) 2nd 3rd alternate (alt) text 2nd alternate text (alt text) 2nd 3rd 4th 5th 6th as best for country maps 2nd as handled by Web developers as used to create hidden text (spam technique) as used to create landing pages for Flash Web sites 2nd character encoding, to determine language 2nd "clean" code, as achieved with Cascading Style Sheets 2nd 3rd content tagging measurements, as way of finding problems in 2nd 3rd 4th 5th 6th 7th documents in formats other than 2nd image (img) tag language metatag 2nd link (a) tag markup, as used to analyze text 2nd metatags 2nd 3rd noframes tag, as used to facilitate indexing 2nd noscript tag, as used to facilitate indexing 2nd standards, maintenance of, as search marketing task 2nd 3rd 4th 5th 6th validation of, as used to facilitate indexing 2nd 3rd 4th HTML (Hypertext Markup Languge) as handled by Web developers hub pages 2nd as alternatives to site maps 2nd as identifying authority pages 2nd Hypertext Markup Language [See HTML] |