Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site (2nd Edition)

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z]

Iams, Web site of

     country map

IBM

     as multinational organization with centralized approach 2nd

     "On Demand" marketing campaign of 2nd

IBM, Web site of

     and page inclusion problem 2nd 3rd 4th

     as juggling multiple goals 2nd

     as offering technical support 2nd

     as targeting multiple audiences 2nd 3rd

     call to action, for offline sales 2nd 3rd

     Globalization home page, inbound link to 2nd

     hub pages, as alternatives to site map 2nd

iCrossing (search marketing consultant)

identification of searchers, factors affecting

     demographics 2nd

     geography 2nd

     handheld devices 2nd

     information alerts 2nd

     interests 2nd

     Internet use at home

     language 2nd

images

     importance of alternate text to

     overemphasis on 2nd

     text formatted in, as problematic 2nd

images, as unreadable by search engines 2nd 3rd 4th 5th

impulse Web purchases 2nd 3rd 4th 5th 6th 7th

     as result of transactional searches 2nd

     day traders, as ultimate impulse purchasers 2nd

     music downloading 2nd

     search marketing techniques, to increase 2nd 3rd 4th 5th

inbound links

     as best way to get sites indexed 2nd

     as determining quality of Web sites 2nd 3rd 4th

     attracting 2nd 3rd 4th [See also link landing pages, links, search results;types of]

     checking, in cases of non-indexed pages 2nd

     content of, as important 2nd

     directories, as sources of information for 2nd 3rd 4th 5th 6th 7th

     from Open Directory, as highly valued 2nd

     negotiating for 2nd 3rd 4th 5th 6th 7th 8th 9th 10th

         crafting initial e-mail request 2nd 3rd 4th 5th

         managing requests 2nd 3rd

    number of, displaying

         using Google toolbar 2nd 3rd 4th

         using Yahoo! Search

     relevancy of, as query ranking factor 2nd

    seeking out

         as more difficult with high-quality Web sites 2nd 3rd 4th 5th

         in order to attract highly qualified visitors 2nd 3rd 4th 5th

     to changed URLs, checking 2nd

     to organic search landing pages (back links), checking 2nd

     with specific anchor text, displaying 2nd

inclusion operators, to check for indexed pages 2nd 3rd

inclusion ratio 2nd 3rd 4th 5th

     checking status of 2nd 3rd 4th

     problems with 2nd

indexing

     as not done for most Web pages 2nd 3rd [See also search index]

    as search marketing technique

         for navigational queries 2nd [See also search index, spiders]

     as used by search engines 2nd [See also search index]

     by following links, as preferred for new sites 2nd [See also search index, spiders]

     checking pages for, by URL 2nd 3rd [See also search index, spiders]

indexing, basic steps to improve 2nd 3rd 4th [See also spiders, spider traps]

     creating spider paths 2nd 3rd 4th 5th 6th 7th 8th 9th 10th [See also spiders, spider traps]

     eliminating spider traps 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th 19th 20th 21st 22nd 23rd 24th 25th 26th 27th 28th 29th 30th 31st 32nd 33rd [See also spiders, spider traps]

     reducing ignored content 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th [See also spiders, spider traps]

     using paid inclusion 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th [See also spiders, spider traps]

information alerts 2nd

information and entertainment Web sites 2nd 3rd 4th 5th

     behavior model, for subscription information site 2nd 3rd

     content writers, as important to 2nd

     contextual advertising, as sold by 2nd

     paid placement, as often not suited to 2nd

     premium services, as provided by 2nd 3rd 4th 5th

         attracting nonmembers to 2nd 3rd 4th

     revenue, sources of 2nd

     Web Conversion Cycle of 2nd 3rd 4th 5th 6th

information architects 2nd 3rd 4th

information economy, as hallmark of Web 2nd

information retrieval, pros and cons of 2nd

informational searchers 2nd 3rd 4th

     attracting, to affiliate marketing Web sites 2nd

informational searches

     as used by affiliate marketing Web sites 2nd

InfoSpace (metasearch engine) 2nd

InfoUSA 2nd

Inktomi Document Interchange Format (IDIF), as used by Yahoo!

Inktomi, as pioneer in trusted feed technology 2nd

Intel, Web site of

     centralized keyword planning by 2nd

     checking for indexed pages on 2nd

     cooperative advertising, as used by 2nd

interactive advertising agencies 2nd 3rd 4th

Interactive Advertising Bureau, Web site of 2nd

interests of searchers, as factors in personalization 2nd

internal links 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th

     as identifiable by search engines 2nd 3rd 4th 5th

    characteristics of

         similar anchor text 2nd

         similar IP addresses 2nd

         similar Whois information 2nd

     display of, by Google toolbar, as problematic 2nd

     negotiating 2nd

     optimizing anchor text for 2nd 3rd 4th

Internet use at home

invisible Web 2nd 3rd

IP address

     as used to expose search engine spamming 2nd 3rd

     as used to identify internal links 2nd 3rd 4th 5th 6th 7th

     components of ("blocks")

         C block, as identifying related sites 2nd

         C block, as identifying related Web sites 2nd 3rd 4th 5th

IP address, as used to identify location of searcher 2nd 3rd 4th 5th 6th

     reverse IP lookup 2nd

IP delivery (spam technique) 2nd

    legitimate uses of

         to allow indexing of Web pages with cookies 2nd

         to allow indexing of Web sites built with Flash 2nd

iProspect (search marketing consultant) 2nd 3rd 4th 5th

IT.com (specialty search engine) 2nd

Iwon (search engine) 2nd