Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site (2nd Edition)

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z]

Uniform Resource Locator (URL)

     a tag

     as added to search index 2nd

     as component of search result 2nd

     as not remembered by consumers 2nd

     checking, for inclusion in search index 2nd 3rd 4th

     display URL, as used in paid placement ads 2nd 3rd 4th 5th 6th

     length and depth of, as page ranking factor 2nd

     name and permanence of, as crucial to search marketing 2nd

     of changed pages, checking links to 2nd

     of dynamic Web page 2nd 3rd [See also dynamic URLs]

     of page immediately preceding each site visit (referrer) 2nd

     of static Web page 2nd [See also dynamic URLs]

     redirects, as way of dealing with change 2nd

     session identifier in, as problematic for spiders 2nd 3rd 4th 5th 6th 7th [See also dynamic URLs]

     tracking parameter in, as used to monitor Web conversions 2nd

Uniform Resource Locators (URLs) 2nd

unique visitors, to Web sites 2nd

Urchin (Web tracking tool) 2nd

Use stage, of Web Conversion Cycle 2nd 3rd 4th

     as often absent for pure online businesses

     technical support, importance of providing 2nd

user agents 2nd

     as identifying site visitors and spiders 2nd 3rd

     as used by spammers to fool search engines 2nd