Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business

    Section 6.1.  Hacks 8190: Introduction

    Hack 81.  Know How to Use Retail Analytics

    Hack 82.  Measure the Shopping Cart

    Hack 83.  Measure the Checkout Process

    Hack 84.  Understand Frequency and Lifetime Value

    Hack 85.  Measure Potential Customer Value Using Recency and Latency

    Hack 86.  Manage Lifetime Value Using the Visitor Segment Value Matrix

    Hack 87.  Use Cross-Sell Data to Sell More Products

    Hack 88.  Use Geographic Segmentation to Measure Offline Marketing

    Hack 89.  Measure New and Returning Customers

    Hack 90.  Build Your Own Web Measurement Application: Commerce Data

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