Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business

    Section 7.1.  Hacks 91100: Introduction

    Hack 91.  Distribute Reports Wisely

    Hack 92.  Know If the News Is Good

    Hack 93.  (Don't) Benchmark Your Site

    Hack 94.  Use Key Performance Indicators

    Hack 95.  Know the Difference Between a KPI and a Measurement

    Hack 96.  Key Performance Indicators for Online Retailers

    Hack 97.  Key Performance Indicators for Advertising and Content Sites

    Hack 98.  Key Performance Indicators for Customer Support Sites

    Hack 99.  Key Performance Indicators for Business Sites (Lead Generation)

    Hack 100.  Build Your Own Web Measurement Application: Reporting

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