Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business

Index

[A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [Z]

abandonment

     during checkout process 2nd

     of shopping cart

ABC Interactive (ABCi)

access logs

acquisition

activity reports

advertising sites 2nd 3rd 4th 5th 6th 7th

affiliate marketing 2nd 3rd 4th 5th

agent logs

agents 2nd 3rd 4th

Akamai CDN platform

ampersand &

Analog

     processing logfiles using

     running

anti-adware applications

anti-spyware applications

     cookies and

     disallowing third-party cookies

AOV (average order value)

application servers

application service provider model (hosted services model)

application usage reports

ASP model (hosted services model)

authenticated username

     identifying repeat visitors using

     identifying unique visitors using

authentication server

average order value (AOV)

AWStats