Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business

Index

[A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [Z]

cache

     browser cache

     busting (forcing to request pages from server) 2nd 3rd

cache-control.inc file

caching device

call to action links

campaign ROI

cart-add to purchase conversion rate

CDN 2nd

     client-side cache

     data not collected because of

     JavaScript page tags and 2nd

     page caching

     server-side cache

CDN (content delivery network) data lost when using 2nd

checkout process

     measurements for 2nd 3rd 4th

     usability of 2nd 3rd 4th

checkout to purchase conversion rate

CLF (Common Log Format)

click-through rate (CTR)

     for affiliate marketing

     for banner advertising

     for email

     for paid search engine marketing

click-to-conversion rate (CTC)

Clicklab

clicks

     cost-per-click (CPC) 2nd 3rd

     tracking 2nd

     value of 2nd 3rd

clickstream

ClickTracks

     features of 2nd 3rd

     support provided by

client-side cache

color depth

Combined Log Format 2nd

commerce data

committed visits 2nd

common buyers

Common Log Format (CLF)

communicating throughout

     company 2nd

compact policy (CP) 2nd 3rd

comparisons to competitors

competitive analysis tools

competitors

ComScore

configurators

connection type determining 2nd 3rd 4th 5th 6th

     significance of

content consumption reports

content delivery network (CDN) data lost when using

content groups 2nd 3rd

content length

content of web pages 2nd 3rd 4th 5th

content sites 2nd 3rd 4th 5th 6th

conversion events and rates 2nd 3rd 4th 5th 6th

     as key performance indicators

     buyer conversion rate 2nd 3rd

     click-to-conversion (CTC) rate

     cost-per-conversion (CPC)

     for "information find" support visits

     for email marketing

     for organic search results

     for paid search engine marketing

     for registrations

     for searches

     for subscription sign-up

     lead generation conversion rate

     measuring through multiple goals 2nd 3rd

     new and returning visitor conversion rates

     order conversion rate 2nd

     overall conversion

     scenario conversion

     search to purchase conversion rate

     value events 2nd 3rd

cookie dropping

cookies

     accuracy of 2nd

     alternatives to 2nd 3rd 4th 5th 6th 7th 8th

     custom variables stored in 2nd 3rd

     data to use

     for differentiating new and returning customers 2nd

     improving data accuracy using 2nd 3rd 4th

     privacy and

     returned by JavaScript page tags

     types of

     when not to use

Coremetrics 2nd 3rd

Coremetrics LIVEmark

cost data

cost-per-acquisition (CPA) 2nd

cost-per-click (CPC)

     of paid search engine marketing

cost-per-converion (CPC)

counts

CP (compact policy)

crawlers

cross-sell data 2nd 3rd 4th

CTR (click-through rate)

custom links

custom variables 2nd 3rd

     direct marketing and

     query string data collected in

Customer Paradigm's P3P Privacy Policy Creation

customer support reports

customer support sites 2nd 3rd 4th 5th 6th

customers

     new 2nd 3rd 4th

     registration data

     retention rate for

     returning 2nd

     satisfaction data