Managing Software Deliverables: A Software Development Management Methodology

The purpose of this document is to communicate to the appropriate Marketing Communications organization all of the information required to develop a Marketing Communications (MARCOM) Plan. The information provided by the Project Manager in this document should include the following data:

• Barriers to success

• Business objective (refer to the POS)

• Distribution process

• Distribution medium and format

• Expected delivery date

• Interprogram dependency

• Key messages (usually two or three key statements)

• Marketing budget

• Measurement standards

• Project name (not the internal code name)

• Project Manager name

• Release timing

• Target audience

• Timeline dependencies

• Value proposition