Winning the Knowledge Game. Smarter Learning for Business Excellence

Overview

Focus on making your customers lives better. If they can t see that your innovation is going to make their hotel experiences better or their game experiences better or their shoes better, you might as well stop now.

(Beth Sawi)

Increasing customer loyalty requires:

• building a positive emotional bond with each customer

• learning how to generate higher customer value

• strengthening co-operation between data mining and marketing campaigns

• mixing digital technology with live customer support

• knowing how you stand on moral and ethical issues.