Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
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A
abstracts, 179
acronyms, 64–65, 234
adverbial modifiers, misplaced, 218–219
affect/effect, 222
Amrhein, Tom, 85
analytical personality type, 59–60
anxious/eager, 222
appendices, 133, 172, 182–183
assure/ensure/insure, 222
attachments, 133, 172, 182–183
attitudes, beliefs versus, 39
audience analysis, 56–57, 133, 234
decision maker role and values, 68–71, 74, 133
expertise levels, 62–67
personality type and, 57–62
avoidance, 111
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