Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
|
E
eager/anxious, 222
early adopters, 61
editing process, 97, 232–242
amount of editing, 232–233
proposal writer's checklist for, 241–242
readability and, 235, 236–238
Red Team review in, 238–241
stages of, 233–235
effect/affect, 222
electronic submissions, of proposals, 41
e-mail, 41, 94
ensure/insure/assure, 222
Essay Concerning Human Understanding, An (Locke), 216
evaluative writing, 30–31
evidence of capability, 32, 157
executive summaries, 138–142
cognitive webbing and, 103–106
sample, 103–106, 147–154, 155–157
expertise levels, 62–67
|