Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
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F
facilities description, for research proposals, 180
fear, 111
features lists, 159–160
Federal Acquisition Regulation, 189
fellowships, 175
figures, 64, 66
financial value, 110
first impressions, principle of, 42
Flesch-Kincaid Grade Level, 236–237
Flesch Reading Ease, 236–237
follow-up activities, 187–193
Franklin, Benjamin, on decision making, 21–22
free consulting, 14, 90–91, 134–135
funding, 86–87, 174–175
funnel of informative writing, 29
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