Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

gatekeeper role, 69–70, 133

goals of client

determining, 47–49

linking to recommendations, 159–164

priority of, 49–50

suggestions for achieving, 50–51

types of, 48–49

typical outcomes and, 50, 109

grants, 175, see also research proposals

graphics, 64, 66, 110, 169–171

graphics experts, 201–202

graveyard technique, 5