Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

I

illustrations, 64, 66, 110, 169–171

imply/infer, 223

incumbent performance, 86

industry trends, 111

influencing clients, proposals in, 17

informative writing, persuasion and, 29

infrastructure, 111

in-house assessment, 191–193

initial contact, for research proposals, 176

insure/assure/ensure, 222

interface, 223

Internet, 41

its/it's, 223

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